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社会资本视角下的大学生自媒体内容生产行为影响研究

Research on the influence of college students We-media content production behavior from the perspective of social capital

摘要:目的/意义 本文以自媒体内容生产作为研究场景,探讨大学生自媒体内容生产经历对其社会资本的影响,以及影响内容生产更加有效转换为个人社会资本的因素。 方法/过程 本研究对16位有自媒体内容生产经历的大学生的账号进行了为期一个月的观察,并进行了深度访谈。 结果/结论 核心研究发现如下:(1)大学生的自媒体内容生产经历能够提升人际交往的广泛性、异质性和互惠性,从而有效提升其个人社会资本的质量;(2)以数字化义务作为动机,生产内容的专业性、时效性和有用性,更容易提升人际交往的达高性;(3)内容质量会影响人际交往的社会信任。

英文摘要:Purpose/Significance This paper takes we-media content production as the research scenario to explore the influence of college students' we-media content production experience on their social capital, as well as the factors that affect the more effective conversion of content production into personal social capital. Method/Process This study observed the accounts of 16 college students who have experience in the production of we-media content for one month, and conducted in-depth interviews. Result/Conclusion the core findings are as follows :(1) college students' we-media content production experience can improve the universality, heterogeneity and reciprocity of interpersonal communication, so as to effectively improve the quality of their personal social capital; (2) With the motivation of digital obligation, the professional, timeliness and usefulness of the production content are easier to enhance the high quality of interpersonal communication; (3) Content quality will affect social trust in interpersonal communication.

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[V1] 2022-09-04 19:44:58 chinaXiv:202209.00017V1 下载全文
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